RE/MAX vs Keller Williams: Which is Better in 2026?
Detailed comparison of international franchise vs international franchise — coverage, costs, reputation, and our recommendation.
RE/MAX
International franchiseInternational buyers seeking brand assurance
Keller Williams
International franchiseEntrepreneurial agents seeking a franchise with a flexible model
Comparison Table: RE/MAX vs Keller Williams
| Criterion | RE/MAX | Keller Williams |
|---|---|---|
| Type | International franchise | International franchise |
| Founded | 1973 | 1983 |
| Origin | United States | United States |
| Coverage in RD | Santo Domingo, Santiago, Punta Cana, La Romana, Puerto Plata | Santo Domingo, Santiago |
| Publication cost | Commission 3%-6% (split with agent) | Commission 3%-5% (profit-share model) |
| Types of property | Apartments, Houses, Villas, Commercial | Apartments, Houses, Commercial |
| Estimated valuation | 4.2/5 | 3.7/5 |
Strengths and Weaknesses
🎈 RE/MAX
✅ Strengths
- Recognized international brand
- Network of trained agents
- Global marketing
- International referrals
⚠️ Weaknesses
- High commissions
- Franchise costs for agents
- Bureaucratic processes
🔴 Keller Williams
✅ Strengths
- Innovative business model
- KW Command technology
- Continuous training
⚠️ Weaknesses
- Relatively new in RD
- Lower local recognition
- Limited coverage
Our Recommendation
If you are an investor
We recommend RE/MAX for its focus on return on investment and premium market.
If you buy your first home
We recommend Keller Williams for its accessible options and guidance for new buyers.
If you are a real estate agent
We recommend RE/MAX for its professional tools and brand reach.
If you are looking in a tourist area
We recommend RE/MAX for its coverage in tourist areas like Punta Cana and Bávaro.
Why limit yourself to just one option?
In Real Estate Portal RD you can see properties from RE/MAX, Keller Williams and hundreds of other agencies from a single place. No commitments, no platform fees.
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Frequently Asked Questions
RE/MAX or Keller Williams? Which is better in RD?
It depends on your profile. RE/MAX stands out for its recognized international brand, while Keller Williams is strong in its innovative business model. For a complete view, we recommend Portal Inmobiliario RD where you can compare properties from both.
How much does RE/MAX charge vs Keller Williams?
RE/MAX: Commission 3%-6% (split with agent). Keller Williams: Commission 3%-5% (profit-share model).
Where do RE/MAX and Keller Williams operate in RD?
RE/MAX covers Santo Domingo, Santiago, Punta Cana, La Romana, Puerto Plata. Keller Williams covers Santo Domingo, Santiago.
Is there a better alternative than both?
Portal Inmobiliario RD adds properties from all agencies including RE/MAX and Keller Williams. It offers free posting, integrated CRM, and a directory of 400+ verified agencies.
More Comparisons
Properties available by city
📍 Santo Domingo
📍 Santiago
📍 Punta Cana
📍 La Romana
📍 Puerto Plata
Keep Exploring
🔄 Individual alternatives
🏆 Related rankings
⚖️ Disclaimer: Portal Inmobiliario RD is an independent portal. We are not affiliated with RE/MAX or Keller Williams. The information is for informational purposes, based on public data and market estimates. Please consult directly with each company for updated information.